About SooNabi
SooNabi, blending the serenity of "Soo," meaning water, a source of hydration and purity with "Nabi," meaning butterfly, a symbol of transformation and delicate beauty. At SooNabi, we believe that true beauty is found in harmony with nature. Crafted in South Korea, our products are meticulously crafted with intention, the finest natural ingredients and scientific innovation to offer luxurious care, hydration, and protection. We believe that true beauty shines through hydrated and healthy skin.
Our commitment to you and our belief that skincare should be a transformative experience ensures that every product embodies integrity, intention, and the power of clean beauty.
We are a family-owned business, providing you the best skincare is personal to us.
Our Mission
We are committed to elevating natural beauty with gentle, effective skincare that simplifies, nourishes, and transforms. Crafted in South Korea, our clean formulations prioritize simplicity, efficacy, and intent. Every core active ingredient is intentionally selected for its transformative power to deliver multi-product benefits in a single step. We continuously innovate to create a skincare experience that empowers you to feel confident and beautiful in your own skin.
A Note from our Founder
"I struggled to find skincare that truly worked, either the results fell short, the routine was overly complex, or I was layering product after product. I wanted something that did it all without spending all my time doing a complicated system: hydrate, balance, firm, and pore refine without the hassle. SooNabi saves you time and is effective.
Hydration is the foundation to healthy skin. Without it, skin loses balance, active ingredients can’t do their job, and irritation or breakouts take over.
SooNabi is a clean, safe skincare line that delivers lasting lightweight hydration and visible improvements without the endless steps, clutter, or complications. Because skincare should be simple, and your skin deserves the best."
"Our 1-2-3 routine is designed to deliver real results with minimal effort:
1. Cleanse and refine.
2. Balance and enhance with our multi-tasking serum.
3. Seal in hydration all day with our cream."
The Future of Skincare, Rooted in Nature.
NB-P Complex™
Infused into every SooNabi skincare product.
NB-P Complex is the heart of SooNabi’s formulations, harnessing the power of nature best ingredients— Borage, Mulukhiyah, Purple Carrot, and Yerba Mate
Healthy Skin Starts with pH Balance
SooNabi Skincare products are carefully formulated to match your skin’s natural pH level.
Pure Ingredients, Powerful Skincare
Skincare should be effortless, effective, and empowering. We carefully select each ingredient to deliver targeted benefits, blending the best of nature and science to create formulations that truly perform. We focus on quality over quantity, streamlining your routine without compromise. No excessive steps, no clutter. Just powerful formulations that hydrate, brighten, smooth, and refine.
